Tag Archives: Website

Website Design: Choosing Dominant, Accent and Background Colors

Web Design in Park CityWhen it comes to the design of your website, there are three key colors you must focus on: the dominant color for your brand, one to two accent colors for creating a color scheme, and the background color for putting everything together. To know more about them, here’s a guide to help:

The Dominant Color

This is the color that represents your brand — think of Coca Cola’s fire engine red or Lacoste’s green crocodile. It’s the color your target audience needs to remember every time they think of your brand. If your brand already has a permanent logo (with colors), the dominant color for your site is one of them. When using a chosen dominant color for your website, use it sparingly. Specifically, you should only use it in particular places where you need your visitors to focus on, pay close attention to, or places where your visitors can respond to your call to actions (CTAs) like sign-up forms, contact forms, or contact info.

The Accent Colors

Don’t want to see your website with a single color? For a more professional-looking and interesting design, use accent colors for highlighting parts that are attention-worthy like subtitles, quotes, or buttons. These are items or content that’s somewhat secondary, but that you still need to visitors to notice. Conceptmrk.com and other web designers and advertising firms recommend choosing only one or two accent colors, as having too many can take away the elements you want.

The Background Color

Think about the color of your walls at home — that’s exactly how you should approach choosing your site’s background color. Visitors should feel comfortable looking through your site and you wouldn’t want them to be bored with or have eyestrain if you choose super bright or bold colors. The color you choose depends on how you want your site visitors to feel and focus on. This means if your brand is all about super bright or somber colors, then by all means, go for it.

Choosing the ideal colors for your website is critical so that you can effectively communicate your brand’s message. Done right, you will achieve increased and positive brand awareness and strengthen your brand’s position in your industry so choose wisely.

Set Up Your Web Store

Growing Online: What Does It Take to Set Up Your Web Store?

Set Up Your Web StoreAlmost every purchase happens in the World Wide Web. From simple home accessories to electronics, e-commerce has clearly changed the way we exchange goods and services. You just need to browse, choose, click, and wait for your order process — all these you can do in the comforts of your home.

The same is true with vendors. Unlike before when you need to be in a physical marketplace to trade your goods, you can just use your website to make transactions. A bit of knowledge in online retailing is all you need, and you are good to go.

The question is, “How do you start an online business?”

Draft a business plan

You may not think of this as necessary, but a business plan is one of the most important steps in starting a business – whether online or physical. Be clear on your business objectives, as well as the products and services you will be selling. Think about logos, themes, and a strong tagline that will make your online store stand out.

Build your financial infrastructure

You need to have a system that will effectively manage the flow of money from your business. Do not use your personal bank account for this part.

At the same time, set up your payment gateways – mechanisms that allow you to process your customer payments as it moves from your customer to your business bank account. One good example of a payment gateway is PayPal.

Consider your online commerce infrastructure

Aside from the payment gateways, apply for web hosting and a domain name for your online store. Make sure it has a Secure Socket Layer type of security certificate to protect sensitive customer information.

Search for the most appropriate online commerce platform — go for those that offer free shopping cart scripts. Your online store will be selling a variety of goods and services, so this needs to have a virtual shopping cart that customers can use.


It may be too risky to offer free delivery for a start-up; you may want to charge the service to the customer as a stepping-stone. This is often the case for most online stores starting with small orders, especially if you work with a logistics solutions company.

Choose where to get freight shipping service. Remember that delivery time matters to customers. If there are delays in the processing of orders, you might lose customers and hurt the image of your web store. It would be prudent to work with a reputable freight company.

Incorporate all of these things into a well thought out website design, and your online store will be up and running in no time.

Web Design

Customer-Centric Web Design: More Than Just Aesthetics and Easy Navigation

Web DesignWeb design is a big factor that pushes people to spend more or less time browsing your website. If it’s badly designed, you may get the click but they will just close the window quickly. If it’s eye-catching with spectacular images and easy-to-navigate features, you’ll have the visitor’s attention and hook them to browse even more of your web pages.

More Than Just Aesthetic Appeal

Now is the best time to try out new strategies that you think will give you the edge. So, instead of thinking about creating an appealing web design, you must also think about your customers. This is called customer-centric web design: giving your customers solutions to their problems by cleverly presenting your products and services through user-friendly design.

All about the Customer

Customer-centric means your website should flow in a way that your customer feels your support throughout their journey of buying from you. Instead of focusing on how to promote your product, make the experience more personal by speaking their language and tapping on their interests. It’s best to hire a notable online marketing agency Utah companies highly recommend to help you achieve this in a natural way.

Giving Up the Driver Seat

Why not let your customers decide? This is the greatest way you can show them how much their opinions matter. Conduct a survey to understand your target market’s challenges and find ways to address these using your content writing strategy and web design. By doing this, your website also acts as a great salesperson that accommodates your clients’ needs.

Once you have successfully made your web design more customer-centric, your customers will unconsciously feel like you truly know them. This will then help you convert more visitors into leads and ultimately, sales. Make sure to work with the most credible agency that knows how to create strategies that will appeal to your target buyers.