Tag Archives: seo

Improper Implementation of SEO May Cost You Your Business


Businesses that have yet to transition into digital marketing are still on the fence about search engine optimization (SEO), but they don’t have to be. The results that this provides may even surprise them, given that the implementation is correct.

The Necessity of SEO

Printibution says that if this is your first time to integrate SEO services to your marketing strategy, you may need more information about what you’re equipping your business with. SEO essentially makes your website understandable to both your consumer and search engine robots. While there are bots that analyze the content of your site, you still need SEO because it helps search engines figure out what each page contains and how it may benefit customers. This provides your business with branding, business visibility, credibility, and an inside look into consumer behavior.

Plus, there are studies saying that this has the capability to provide you with a better ROI compared to traditional methods of marketing, such as print ads and TV commercials.

SEO Mistakes that Harm Your Brand

SEO can be a great addition to your digital marketing strategy. Its success, however, all depends on how you invest in it. You need to hire a reliable firm to implement SEO for your business because without knowing how it works, you will surely fail, and most of the time the effects are devastating.

One of the common mistakes when implementing an SEO strategy is outdated knowledge. It’s problematic because then, you won’t be able to outperform the competitors, especially if they’re using the latest tactics. You also put the contents of your website at risk of being removed because some of the outdated tactics are now considered spam or “black hat” strategies.

When you go for SEO, set high ambitions, such as dominating the search results in a niche. SEO tends to become more powerful as you advance and setting a low goal would just be a waste of money.

You have to remember that SEO isn’t a one-time thing – it’s an ongoing process, as it becomes more effective over time. As long as you maintain it by nurturing your success, it’ll bring in results for months – even years.


Landing Page Hacks to Improve Site Conversion

WebsitesGrabbing the attention of your audience doesn’t immediately mean that it will turn into a conversion. You have to make an effort, convincing them to buy the products listed on your site. If the landing page fails to keep the interest of your visitors, they could leave and contribute to the bounce rate of your site. Here’s a guide to help you prevent this situation from happening:

Make a Compelling Headline

The headline is the first thing your visitors will read. If you make it boring, then who would want to read the rest of the content on your landing page? Show a promise, so they will continue reading. Make the headline informative and interesting yet concise. If additional words are necessary, use a subheading instead of making the headline go longer than three lines.

Write a Good Introduction

This is where you keep your visitors engaged. Don’t hard sell or mention any marketing line yet. SEOReseller says that the ideal approach is to build trust. Identify the concern, provide a general idea, and then go deeper into the problem.

A website selling healthy diet plans, for example, may identify the concern by saying that many people nowadays are not eating right. Then they can provide the general idea based on reports and statistics to make their statement more convincing. As the introduction goes deeper into the problem, it ends with a guarantee that there’s a way to minimize or solve them.

Give a Remarkable Solution

The succeeding content — preferably the last two paragraphs — is the right place to offer your products and services. Explain how your business can give visitors a remarkable solution. Talk about the benefits of your products and services, why they should be buying from you, and what makes you different from your competitors. Don’t forget the call to action.

The appearance of your landing page can make or break a site conversion. If you want visitors to buy, book, or call you right away, then you should convince and give them a good reason to do it.

SEO Company

How Outsourcing an SEO Company Can Change Your Business

SEO CompanyThe world has truly gone online and no matter where you look, businesses of varying fields and scales have been investing in their websites and their social media campaigns. In fact, a lot of businesses have reprogrammed their marketing campaigns and are taking the “viral” angle as their core. Going online provides countless opportunities. By its very nature, the whole venture is more inexpensive and with very little investment, you get more mileage by reaching more people.

For this reason, when you invest in outsourcing a Denver SEO company, you will find your company investing in success. C1 Partners explains how below.

No Second Guessing

In SEO and social media marketing, it is all about the right timing and striking while the iron is hot. In this regard, you do not have the time to do any second guessing. You do not have the luxury of the time to do any trial and error. By outsourcing an experienced SEO company, you will be investing in a company full of experts who already have the foresight and sense to foresee the trends and start the campaigns even before it hits the mainstream.

Investing in Foolproof Strategies

You want strategies that actually work but you no longer have the time and money to improvise and run tests for it. A seasoned Denver SEO company will have these strategies ready to be pulled out, revised and adapted to the current social media weather.

Upgrading Your Technology

You will no longer have to worry about searching for experts and the right products to upgrade your technology. By outsourcing, you will also be able to adapt their technology. These outsourced companies will, as per procedure, send their representatives to upgrade your technology and even train your people to give them a sense of familiarity. By investing in their services, you are investing in these advancements at no costs.

Use your time wisely and place your time and money on investments that will help advance your company.