Monthly Archives: November 2016

Gemology: 5 Secrets to Keep the Glitz & Sparkle of Your Jewels

Taking Good Care of Your JewelryMaintain the eye-catching sparkle and beauty of your most precious jewelry. Learn how your shiny and valued bling can retain its original dazzling glow with proper care. Here are some tricks you need to know:

1. Avoid direct and indirect contact with water, lotion, perfume, and other harsh chemical. This may cause scratches, damages, or discoloration on your jewelry. When you’re swimming or working out, be sure to remove them because salt water and chlorine may erode the finish and polish of your accessories.

2. Whenever you’re wearing them, keep this basic principle in mind: They must be the last thing you will put on and the first thing you remove.

3. Store your jewelry properly. Find a perfect hiding place to keep them away from dust and/or any exposure to chemicals and sunlight. Jewelry boxes with silk and velvet pouch are good options. Tuck them away in an area where they are unlikely to be moved or tossed around. Whenever possible secure all of them in Ziploc to avoid air or possibilities of oxidization as this is the common cause of discoloration.

4. Each type of jewelry has a specific cleaning method. Understand the dos and don’ts for every kind to avoid damaging them along the process. Do some research or ask a jeweler for their cleaning requirements.

5. Watch out for possible signs of loose prongs and/or clasps. It is easy to misplace a piece or two especially if you’re not paying attention. Inspect all your accessories at once and check them thoroughly one by one. recommends asking a jeweler for professional jewelry repair services whenever necessary to fix and restore the original shine and glamour of your trinkets.

Keep the original charm and allure of your jewelry for years to come by keeping these basic care tips in mind. The best guarantee you have to enjoy the pleasure of owning and wearing these valuable accessories lies on how much you take care of them.

The Effects of Branding on Consumer Behavior

Branding“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.” These are wise words from Howard Schultz, the chairman and CEO of Starbucks, one of the biggest brands in the world.

A brand and a market’s perception of it have a profound effect on consumer behavior. It has the ability to influence one-time or multiple purchase decisions. Coforge Marketing, a digital marketing agency in New York, cites that focusing on this aspect of your company enables you to gain a competitive advantage.

Numbers to Look At

Certain statistics display how branding influences a person’s decision to either buy or look elsewhere.

  • Approximately 38{10568cefaa40ea8a7172e0c38c686ee7c7f6e07e3b9349e76f324dc051a3c9cb} of people recommended a brand they follow on social media.
  • 21{10568cefaa40ea8a7172e0c38c686ee7c7f6e07e3b9349e76f324dc051a3c9cb} of customers cite they bought a product or used a service because a brand they like offered it.
  • 38{10568cefaa40ea8a7172e0c38c686ee7c7f6e07e3b9349e76f324dc051a3c9cb} of mothers are likely to purchase products from companies that other women follow on Facebook.
  • 64{10568cefaa40ea8a7172e0c38c686ee7c7f6e07e3b9349e76f324dc051a3c9cb} of respondents will read an email sent by a trusted brand.
  • There is a 16{10568cefaa40ea8a7172e0c38c686ee7c7f6e07e3b9349e76f324dc051a3c9cb} increase in recall when a searcher recognizes a brand they see in SERPs.
  • 77{10568cefaa40ea8a7172e0c38c686ee7c7f6e07e3b9349e76f324dc051a3c9cb} of conversations about brands on social media are from people looking for help, information or advice.
  • A brand that elicits emotional connections and responses are likely to receive three times more word-of-mouth marketing.

Trust Marks and Experiences

Many brands offer the same things in their niche; bath soap, tissue, alcoholic and non-alcoholic beverages, clothing and a lot of other items. How do they differentiate from the competition? They achieve this by providing their markets with unique experiences and stories. Creating a narrative that people relate to and associate with positive emotions will mean the difference between a successful or unsuccessful brand.

Brands that know how to position their products and services, and connect with their audience are likely to influence their purchase decisions at a higher rate, giving them an edge over the competition.

The Truth Behind the Concept of Convenience

Invisalign in WarwickshireThe modern world is all about convenience. Bank transactions are as quick as slotting a card in, inputting information, and getting cash in mere minutes. A massive trove of information is available at your fingertips. You do not even have to visit a physical store anymore when you want to buy something. Just satisfy the necessary processing requirements, and your purchase will be delivered to your door.

Convenience is also evident in health care. Just take a look at Invisalign clear braces. Visiting review pages, such as, makes it apparent. People now largely choose Invisalign over traditional braces for their convenience. It is easier to clean and take off when not needed. It is also much more comfortable in comparison to metal braces.

But for the sake of discussion, can convenience actually go overboard?

Balancing Things Out

It is hard to contradict the concept of convenience. After all, it means that less effort is required to achieve something. This speaks of top-notch efficiency. More energy is produced than used, especially in industries. The time you could have spent entirely on cooking your own dinner can be used elsewhere, since you can order fast food. Convenience allows you to do much more in a short span of time. How is that bad?

Kiran Umapathy of believes that the ‘perfect’ nature of convenience only applies in specific situations. But if you focus on it in other aspects of your life, it can prove troublesome. Umapathy argues that convenience in, say, short workouts that promise results in mere minutes blurs the line between convenience and laziness. Things start becoming worthless because they seem to be too easy to get.

Closing Thoughts

Convenience is a great characteristic of modern society. What used to take hours now takes mere seconds (i.e. searching for information on Google). In the end, what matters is that convenience as a concept should not rule literally every aspect of your life, for it takes away the value of things. This is why convenience is best reserved for things such as clear braces. Removable aligners, which make cleaning easy and minimise the chances of irritation is always a good thing.

Weight Management

Why is Everyone Gaining Weight (And How to Stop It)

Weight ManagementIn 2015, Time Magazine citing a study done by Washington University School of Medicine in St. Louis reported that more than two-thirds of Americans are overweight. And recent data suggests Asia is catching up with the West on obesity.

How did this happen and what can be done to reverse this alarming global trend?

Causes for Weight Gain

Understanding how the human body works makes keeping it fit and healthy easier.

  • Genetics – Human genes play a huge role because weight is influenced by metabolic and even psychological processes. In some cases, the body burns burning off fat calories less efficiently. Researchers have also observed that some human bodies are predisposed to craving for food with high fat content.
  • The combination of genes and lifestyle – Ghrelin and neuropeptide Y are appetite hormones influencing a human’s desire for food. Although the level differs with each person, people who are sleep-deprived show increased levels of Ghrelin. This explains how being predisposed to stress or having a lifestyle that doesn’t include enough rest can both contribute to overeating and thus gaining too much weight.
  • Culture – More than just individual lifestyle, culture is a powerful influence. It is culture that allows kids to eat too much and be chubby because being this way is cheek-pinching cute. It is culture that defines which foods are fit for kings (and they usually are the high-calorie kind). It is also culture that dictates body images, the shaming of these body images and the shaming of vanity too.

Solutions for Weight Gain

Specialists in weight loss in Singapore, such as London Weight Management, will recommend a drastic change in mindset and lifestyle starting with:

  • Having a balanced diet.
  • Exercising and staying active.
  • Getting enough rest and managing stress.
  • Resisting urges to binge or to break a positive habit.

The American Medical Association has officially recognised obesity as a disease. It causes heart failure too. Losing weight really isn’t about looking good. It is about staying healthy.

A Secure Shelter: Choosing the Right Roofing Contractor for Your Home

Roofing Replacement in AucklandPerhaps you’re building a new home or your old roof was damaged and needs a replacement. If the repairs are not done properly, it may lead to further damage down the line. This is why it’s important you choose a reliable roofing contractor.

Take Your Time

You’ll need to look at more than one contractor before deciding. Ask your friends and colleagues for referrals. Call them up and ask for a list of satisfied customers. Call those up and get feedback. Don’t weigh too much on a single reviewer and look for patterns of satisfactory performance.

Be wary of those that use pressure tactics to force you to sign contracts. If someone appears at your door, claiming that they were in the neighbourhood and said that your roof has storm damage, be wary. These may be opportunists and you will not get satisfactory service from them.

Only after you’ve thoroughly spoken with each referral should you choose a contractor for your home.

Hire Local

Hiring a local contractor for reroofing services isn’t only about boosting the local business. If your house is in Auckland, for instance, you’ll want to hire a contractor who has been working in that area for at least a few years. Barrier Roofing Ltd says that this can give you the additional security, as they could still be around for the duration of your roof warranty.

You Get What You Pay For

Price shouldn’t be your only basis for hiring. Low bidding disadvantages everyone. You’ll want your contractor to make money because they need it to cover insurance as well as compensate their workers. Your roof is an important part of your home. Paying cheaply to repair it will only lead to defects and shoddy work. Pay cheap and you’ll spend more in the long run to repair the quick fixes.

Get a Firm Contract

Lastly, make sure that you get all the details done on paper. You don’t want to be disputing your contractor when it was all a misunderstanding. Make sure everything you need to have done is clear and on paper that way, no mistakes will happen.

These are only some of the things you need when looking for a roofing contractor. Take note of them, so you won’t regret your decision.

Learn These 3 Balding Facts Before It is Too Late

Facts About BaldingHave you ever been to an international conference of medical doctors where notable physicians would give a talk about a health topic? You might be surprised but the hall where they are giving their talks is overflowing with attendees when the topic is about hair loss, as compared to other health topics. This just goes on to show how serious balding has become.

If you have the same problem, you would definitely be interested to know about these four facts of balding.

Signs of balding can occur during teenage years

Surprised? Results of a study made by the Harvard Medical School revealed that signs of balding can occur at an early point in your life. While this can be attributed to many factors, the one that really stands out is heredity. If you and your family has a history of hair loss, then you are predisposed to it and unfortunately, you can suffer from it yourself at some point in your life.

A medical condition you need to know

If you have no family history of balding yet you are showing signs of suffering from one, perhaps it is time to visit the doctor. You may have a medical condition that you are not aware of. Some of the ailments that can cause balding are hypothyroidism, syphilis, lupus, or sex hormone imbalance. It is also possible that you may be suffering from iron, protein, biotin or zinc deficiency. This deficiency usually happens if you are on a restrictive diet, or if you are a woman and you constantly experience heavy menstrual flow. Some types of medications, such as those used to treat cancer, can also cause hair loss.

Lifestyle factors

If you are fond of partying out until the wee hours of the morning, drinking to your heart’s content, and maintaining a poor diet, then you better prepare yourself. These activities can contribute to hair loss, which can later on lead to balding. In fact, according to the University of Florida, even smoking can speed the rate of hair loss, particularly if you are predisposed to it.

Your options

All of these, however, are hindsight and once hair loss starts, it can be very difficult to stop. You can, however, have it treated. For instance you might want to visit a hair transplant clinic in London, such as Fue Clinics, to see what options you have.

Many people who also have the same condition as yours have confessed that they lost some of their confidence when they became bald. If you are feeling that way too, cheer up. There is hope. You can regain that confidence by having it treated and at the same time, avoid the very things that hasten baldness.

Painting Your Home Like a Pro

Painting ServicesWorking on a new DIY project at your home? Maybe you want to give your house a fresh paint job from the inside out. Though it might seem that a few strokes of a brush can do the job. it doesn't work that way. 

If you want to make it last longer and look nicer, you need to learn how to do it the right way. While you can always rely on painting services to do the work for you, there are instances when you can DIY simpler things, like so:

Clean & Prep Up the House

The key to long-lasting paint lies in the preparation, but what does it exactly mean? Homeowners get confused about this because they assume that it is about installing new materials or surfaces. The truth is you just need to clean your home to make the paint adhere well. Wipe off the surface and/or power wash the wall when necessary.

It Is All in the Paint

Your paint options are pretty much limitless. With all the available products in the market, it is easy to get confused about what to pick. The best thing you can do is to review and examine your possible choices. Don't just go with the most expensive, because the price doesn't necessarily mean better quality. 

Between Brush & Roller

Why choose between the two when you can use both? The paint brush allows you to reach narrow and tight spaces while a roller brush is ideal for painting bigger surfaces.

Starting the Job

Alongside preparing the surface, the thing to remember is to always start on the shady side. While direct sunlight quickly dries the painted surface, too much exposure to heat won’t make the paint adhere well on the wall. In addition, it will blister and will get flaky faster.

There’s a lot of work involved when you’re doing a paint job. This article can put you in the right direction.

Clean & Green: The Rise of Green Cleaners

Cleaning Service in Auckland Everyone wants to come home to a spotless and clean abode. With a busy work schedule, however, coming home to such a scene might seem impossible for some. Thus, the birth of cleaning services companies. Many cleaning companies have their own methods of cleaning that they specialise in. One of the methods that stand out is green cleaning.

What is green cleaning?

Green cleaning is like hitting two birds with one stone. That one bird would be keeping the house clean, while the other would be protecting and helping the environment. This is possible through the choice of cleaning materials and methods green cleaning companies use and advocate.

Instead of using chemical solutions in disinfecting and cleaning your homes, natural products (i.e. vinegar and baking soda) are used to get the job done. Normally, cleaning companies use your home products and cleaning solutions to do their job. Aside from going all-natural, green cleaners are known to using their own products to ensure that they live up to the quality of their services.

What are the benefits of green cleaning?

AA Cleaning Ltd reports that many people are shifting to green cleaning because of its benefits. They hire cleaning services in Auckland and other parts of the North Island.

Firstly, green cleaning makes your home safe for the whole family to enjoy. The use of natural products means the absence of chemicals that can trigger allergies and asthma attacks. Secondly, it creates a safer working environment for your cleaner. Lastly, like any other cleaning services, green cleaners are able to take a load off your shoulder by cleaning the place for you. Some of them might take more time than others, as some natural products do not work as fast as chemical solutions, but the results are the same.

Discover how green cleaning can help you and your family enjoy the benefits of a spotless, eco-friendly home. With such services, you do not need to come home to messy living rooms again.

4 Things You Have to Know Before Starting a Business

Starting a Business in EaganYou’ve been toying with the idea of starting a business since you can remember. Now that you’ve finally saved up a substantial amount of money to actually be seriously considering it, you don’t know where to start.

Don’t worry. In this article, we will go over four things you must know before embarking on your entrepreneurial journey!

1. You don’t have to do it all

Many first-time business owners end up wanting to do everything themselves – and for good reason. Top of that list is cutting costs. Getting some help can quickly rack up costs, and you’re afraid of not making money at all if you go that route. But think about it: If you’re able to finish tasks twice or thrice as fast, and able to produce more work, would getting some help not be worth it?

2. It’s okay to fail

Every day, there are thousands of businesses that fail. The key is to fail fast! Don’t try to resuscitate a dead horse! Be wary of signs and signals that your idea will not pan out. It’s better to withdraw from the race early than to die on the track.

3. Start saving early

When you begin generating profit, don’t rush to the nearest car dealership to buy a new car! You’re a business owner now – you make decisions for your business not only yourself. Saving early puts you in the best position to succeed. Having some of that cushion money in case of a lean period or some capital to pump into the business when demands run high is what you need.

4. Marketing and sales are your lifelines

Two things: Let the people know what it is and sell it to them. Learn marketing and sales basics. These two are the heart and soul of running a business. Without marketing, you are “running” a business that only you know about. Take advantage of simple solutions like enlisting the help of a company doing flyer printing in Eagan, MN. Without sales, well, you can’t really call what you have a business.

That said, work hard and aim high! Starting a business is one of the most exciting things someone can do in a lifetime. Make the best out of it!

Kids, Here’s Why Mommy and Daddy No Longer Live Together

Child Custody in DenverTelling the kids about the divorce is hard; explaining the nitty-gritty details about the separation is harder.

Some parents wish they need not tell the kids everything about the divorce. But for things to make sense, explaining the ordeal is a step you should take. Whether you have a court meeting due the next day or you are talking with the attorney, it’s important to take some time to explain the process to your child.

Explaining terms mentioned by your child custody lawyer in Denver might require patience, but your focus is to help the children make sense of everything.

The Rules of the Court

Before court proceedings, inform your children about it. This shows them you are transparent with the comings and goings of the divorce. Also, despite your worried or upset feelings, try to control your emotions. Difficult as it may be, the children depend on you for strength. Breaking down in front of them might shake their opinion of the divorce.

Keep all explanations age-appropriate. Middle school children and teenagers can handle more detailed information, but with pre-schoolers, telling them that Mom and Dad no longer agree is the best bet. Assure them that someone will help you with your problems, and offer solutions for everyone.

The Court’s Decision

Whatever decision the court makes, the children would want to know about it. If there is a change in living arrangements, explaining in a non-judgmental manner helps. Even if the court is not in your favor, try to keep things positive for the sake of your child. If they do not agree with the new arrangement, explain that this is for everyone’s benefit, especially them.

Older children know that rulings mean one parent did not get what they asked for. Use this time to remind them of the age-old lesson of not getting everything you want. Always stress the positives, however, and encourage them to make the best of what you all have.

Explaining the court process to the kids eases some of their anxiety. Don’t be afraid to explain the situation as it is. Keep them in the loop and assure them continuously of your love for them.