Tag Archives: marketing

Survey: More than 60% of CMOs to Spend More on Digital Plans in 2018

Direct Marketing NewsA majority of chief marketing officers (CMOs) plan to increase the allocated budget for digital plans in 2018, according to Gartner’s CMO Spend Survey.

The survey showed that more than two-thirds of marketing executives would spend more on initiatives, such as analytics, digital advertising, e-commerce, and social media. For those in Colorado, investing in search engine optimization (SEO) service from Denver providers like Third Stage Marketing will likely be part of the plan.

Diversifying Expenses

Jordan Bitterman, CMO at IBM Watson Content and IoT Platform, believes that more enterprises will pay attention to other digital channels in 2018 to reach their target audience. The Gartner survey manifested this change with 9.2% of CMO budgets putting a greater focus on analytics. This only indicated data-driven strategies will serve a more important role in marketing campaigns.

Online retailers, in particular, would patronize this change, especially since more consumers have chosen to do their shopping from their smartphones. CMOs want to take advantage of this trend and get ahead of competitors by exploring new mobile applications to lure potential clients.

Marketing Trends

Several efforts to pursue mobile app development do so for a good reason: consumers worldwide will use digital apps to spend more than $110 billion in 2018, up 30% year over year. Other trends that will take place next year include personalized content.

Gone are the days when clients only relied on brands to determine whether a product offering or customer service is good. Business-to-business customers, for instance, have become more aware of conducting due diligence before transacting with potential partners, by looking into how your content aligns with their needs or preferences.

Online and offline marketers should value the importance of a rapid digitalization taking place in the retail industry. If you fail to keep up with changing consumer preferences, your business rivals will be more than happy to pick up your slack.

Marketing Your Goods & Services on a Tight Marketing Budget in 3 Incredible Steps

Marketing StrategiesMarketing is at the heart of growing any business venture. It creates awareness for your goods and services to the potential customers. Apart from boosting sales, proper marketing efforts grow your brand awareness and presence. Many small businesses, however, overlook the need to engage in extensive marketing efforts. Unknown to them, you can launch a marketing campaign on a small budget.

Create business stationery

Print a set of business cards and office stationery. Create a professional looking logo and make sure it appeals (uniformly) across your business cards, letterheads, and other print items. Make sure that your contact information is visible, so potential customers know where to find you. Be sure to use quality stock and printing inks. Use of inferior products only serves to harm your reputation.

Sponsor a local event

With a small budget, you can turn a local book club into brand ambassadors for your business. With the help of one of the credible screen print services, you can print a set of t-shirts and donate them to book club members. You can also donate such branded merchandise to a local marathon or other public function. This approach creates brand awareness and attests to your corporate social responsibilities.

Collaborate with other businesses

It’s common for businesses engaged in non-competitive business to exchange marketing flyers, posters, and business cards. This approach helps you to grow your brand awareness and presence without incurring additional costs. Similarly, you can bundle your goods and services and offer your collective customers an incentive to buy from you.

With a little bit of effort and planning, you can grow a business on a limited marketing budget. With these credible steps, you can hit the ground running and grow your business.

Improper Implementation of SEO May Cost You Your Business

SEO

Businesses that have yet to transition into digital marketing are still on the fence about search engine optimization (SEO), but they don’t have to be. The results that this provides may even surprise them, given that the implementation is correct.

The Necessity of SEO

Printibution says that if this is your first time to integrate SEO services to your marketing strategy, you may need more information about what you’re equipping your business with. SEO essentially makes your website understandable to both your consumer and search engine robots. While there are bots that analyze the content of your site, you still need SEO because it helps search engines figure out what each page contains and how it may benefit customers. This provides your business with branding, business visibility, credibility, and an inside look into consumer behavior.

Plus, there are studies saying that this has the capability to provide you with a better ROI compared to traditional methods of marketing, such as print ads and TV commercials.

SEO Mistakes that Harm Your Brand

SEO can be a great addition to your digital marketing strategy. Its success, however, all depends on how you invest in it. You need to hire a reliable firm to implement SEO for your business because without knowing how it works, you will surely fail, and most of the time the effects are devastating.

One of the common mistakes when implementing an SEO strategy is outdated knowledge. It’s problematic because then, you won’t be able to outperform the competitors, especially if they’re using the latest tactics. You also put the contents of your website at risk of being removed because some of the outdated tactics are now considered spam or “black hat” strategies.

When you go for SEO, set high ambitions, such as dominating the search results in a niche. SEO tends to become more powerful as you advance and setting a low goal would just be a waste of money.

You have to remember that SEO isn’t a one-time thing – it’s an ongoing process, as it becomes more effective over time. As long as you maintain it by nurturing your success, it’ll bring in results for months – even years.

Home

Making It Home, Marketing Your Auckland Flats to the Right People

HomePeople nowadays want to set themselves apart from the typical house life. They need a place where they can keep to themselves without having to spend so much money on maintaining a whole house.

These people below will be your most common marketing targets as property developers and sellers, and possible options that they would be looking for in your residential unit for rent.

Students

Students will normally not need anything more than the barest of necessities for their stay, and yet would like to have gadgets and technological features handy. That said, make it a point to promote student-friendly rates alongside your most basic room services such as Wi-Fi, no power outages (imagine typing up a thesis and the power going out just before you’ve saved), access to nearby convenience stores and different modes of transportation.

Students have such tight budgets that they normally have to skip meals or hoof it going to and from school. Get small kitchen gadgets such as a coffee maker, a boiler and a toaster oven handy for their fast meals. You can also offer more appealing options by giving them small discounts or grace periods for their rental payments. Allowing and encouraging them to split the rent, and room, with one or two more people will also spark more interested clients.

Starter Families

This can range from a single parent with one child to two parents and two children. Small families looking to live a new life outside of their usual comfort zone need rooms with plenty of space so they can accommodate greater numbers.

Choose rooms that have the biggest possible space for families to rent out and let them have nearby access to elevators or mobility equipment (such as wheelchairs) if they have elderly family members with them. A building that’s near a hospital or clinic can also help families choose your place instead of cheaper but less convenient locations.

Businessmen

Buildcorp notes that these people will probably be most like the students living in the same building. They’ll want the most discreet of rooms, the best access to the Internet, and—with the exception of those who own a car—transportation options. Executives may choose to live in your apartment but will most often have to stay for long periods of time at work, making the room more like a storage compartment for their valuables.

Ensure their peace of mind through cameras and polite, responsible staff that are recommended by the most professional agencies who specialise in property maintenance. Auckland is a relatively safe place, but people still need their security. And of course, a carpark for both the renter and possible guests.

Offering accommodations tailored to the individual needs of your possible tenants is one of the best ways to get people to notice you. Give them what they need and invest in making your place safe, secure, and visually appealing inside and out. It’s going to be worth the money when you start counting the people who come in and stay.

Google adwords

Welcome to the Wonderful World of Google AdWords

Google adwordsIt’s hard not to notice, but when you talk about technology, you bet there are only a few names that hug the limelight more often than not. IBM may have been the big blue chip company and Microsoft the software giant that gave us our operating systems, but when it comes right down to online search, Google is top dog. No name may be repeated more often when you go online – it’s practically a verb!

Still, some fanboys remain; for example, if you’re an iOS die hard you’d sure say it’s Apple. But above and beyond, Google has revolutionized the online search world. Among many of Google’s products and services, one has distinguished itself to be the online titan’s cash cow.

Google’s Cash Cow

The idea was brilliant and simple. Suppose you are a plastic surgeon who wants to advertise your services to everyone in Denver who needs to get part of their body done. Utilizing a traditional ad via billboard is much too expensive, and at best, this is hit and miss.

Enter Google AdWords. With this system, you bid for a particular set of phrase or keyword that you yourself controls, and it would appear in Page 1 of a Google search result (to the top and right). The best thing about it is that you only pay a token when someone clicks on your ad, depending on how much you have bid (the higher the bid, the higher the position in the AdWord result).

The above is also the reason it’s called pay-per-click (PPC). People in New York won’t see your ad; only your target audience will see it. This alone earns Google over $100 million – daily.

All I Do is Win-Win

Of course, simple as it sounds, all the data available to you could be overwhelming. That is why getting the right PPC management in Denver is important (and some even say, necessity). Some people are so enterprising they manage their ads on their own, but if you’re running a business and wanting to expand it, dabbling into another field not your expertise could cost you advertising money. Leave it to the experts and just focus on the things you need to do – namely, winning the competition.

Google’s catchphrase is “don’t be evil”. While its inner workings sound esoteric, it certainly isn’t, and investing in AdWords is a whole lot of goodness.