Category Archives: Internet Marketing

Survey: More than 60% of CMOs to Spend More on Digital Plans in 2018

Direct Marketing NewsA majority of chief marketing officers (CMOs) plan to increase the allocated budget for digital plans in 2018, according to Gartner’s CMO Spend Survey.

The survey showed that more than two-thirds of marketing executives would spend more on initiatives, such as analytics, digital advertising, e-commerce, and social media. For those in Colorado, investing in search engine optimization (SEO) service from Denver providers like Third Stage Marketing will likely be part of the plan.

Diversifying Expenses

Jordan Bitterman, CMO at IBM Watson Content and IoT Platform, believes that more enterprises will pay attention to other digital channels in 2018 to reach their target audience. The Gartner survey manifested this change with 9.2% of CMO budgets putting a greater focus on analytics. This only indicated data-driven strategies will serve a more important role in marketing campaigns.

Online retailers, in particular, would patronize this change, especially since more consumers have chosen to do their shopping from their smartphones. CMOs want to take advantage of this trend and get ahead of competitors by exploring new mobile applications to lure potential clients.

Marketing Trends

Several efforts to pursue mobile app development do so for a good reason: consumers worldwide will use digital apps to spend more than $110 billion in 2018, up 30% year over year. Other trends that will take place next year include personalized content.

Gone are the days when clients only relied on brands to determine whether a product offering or customer service is good. Business-to-business customers, for instance, have become more aware of conducting due diligence before transacting with potential partners, by looking into how your content aligns with their needs or preferences.

Online and offline marketers should value the importance of a rapid digitalization taking place in the retail industry. If you fail to keep up with changing consumer preferences, your business rivals will be more than happy to pick up your slack.

Marketing Your Goods & Services on a Tight Marketing Budget in 3 Incredible Steps

Marketing StrategiesMarketing is at the heart of growing any business venture. It creates awareness for your goods and services to the potential customers. Apart from boosting sales, proper marketing efforts grow your brand awareness and presence. Many small businesses, however, overlook the need to engage in extensive marketing efforts. Unknown to them, you can launch a marketing campaign on a small budget.

Create business stationery

Print a set of business cards and office stationery. Create a professional looking logo and make sure it appeals (uniformly) across your business cards, letterheads, and other print items. Make sure that your contact information is visible, so potential customers know where to find you. Be sure to use quality stock and printing inks. Use of inferior products only serves to harm your reputation.

Sponsor a local event

With a small budget, you can turn a local book club into brand ambassadors for your business. With the help of one of the credible screen print services, you can print a set of t-shirts and donate them to book club members. You can also donate such branded merchandise to a local marathon or other public function. This approach creates brand awareness and attests to your corporate social responsibilities.

Collaborate with other businesses

It’s common for businesses engaged in non-competitive business to exchange marketing flyers, posters, and business cards. This approach helps you to grow your brand awareness and presence without incurring additional costs. Similarly, you can bundle your goods and services and offer your collective customers an incentive to buy from you.

With a little bit of effort and planning, you can grow a business on a limited marketing budget. With these credible steps, you can hit the ground running and grow your business.

Digital, Traditional, Personal: The Different Ways to Market Your Brand

Market Your BrandNow that you have successfully begun your own small business, it’s time to aim for something more and something bigger. And that is to make it popular so your brand becomes synonymous with the needs you answer.

You want your customers to think of you when they have a need for your products or services. Chances are you already have competition, but what sets you apart from your competition is also what can make you more popular. In effect, your brand will be the obvious choice among all the customer’s choices.

To make your brand instantly recognisable and perhaps even relatable, here are some ideas that Sphere and other experts recommend you to follow:

Use digital marketing.

Digital marketing is no longer the future; it is the present. It’s here now, and those who use it wisely and to their advantage are more likely to succeed. Build a website that customers would love to visit. This means your site should always be responsive and attractive. It should be easy to find, so pay for some good search engine optimisation (SEO) for an organic way to reach the first page and top ranks on search engine results. Look into paid search, as well. It’s an inexpensive way to attract Internet users to check you out.

Make sure your business also appears on the most commonly used online listings. Your profiles on these lists will generate more interest and authority points for both customers and search engines. Don’t forget to strengthen your social media game, as a good percentage of customers these days would rather trust or confirm with their peers rather than believe advertising outright. Interact with your site and social page visitors as best you can.

Combine it with traditional advertising.

There is still no way to forego traditional advertising in favour of pure online marketing. Traditional forms of advertising, such as television and radio ads, posters, print ads, and other similar techniques, give your brand instant exposure when your customers are not using their devices or computers. These remind them of your brand as they’re resting, dining or driving. Visit a media buying agency to make sure you spend less and gain more from your traditional advertising choices, such as TV and radio ad spots.

Do some marketing yourself.

You are your brand’s first ambassador, so you should be ready to market it anywhere you go. Speak at gatherings, sponsor some local events, volunteer, interact with your customers personally and keep your image good and wholesome. People support local businesses more when they believe in those who own them.

Strengthening your brand is the only real way to ensure its survival. Not only will your business survive, but it will thrive if you make the right moves.

Web Design in 2017: Design Ideas to Watch Out for

2017 Web Design Ideas in Utah From virtual reality and wearables to material design-lite, these are just some of the most common web design ideas that would surely be big this year.

The Rise of Virtual Reality

You won’t need fancy virtual reality equipment in order to reproduce its immersive and realistic functions because as early as last year, desktop and mobile devices were being tweaked to make them capable of offering some of the benefits of virtual reality through websites.

More and More Video

Video would remain popular this year, both as backgrounds in hero sizes and content. However, what’s new this year is the quality. While videos styles taken from unexpected angles would still rule, web developers would now be looking to create a more interactive storytelling approach using videos.

Hidden Menus and Navigation

Hiding menus and features when they’re not needed effectively frees up valuable screen real estate for more videos or images and creates a more minimalist and clearer design to make it easier on users to focus. These elements likewise enhance the user experience for devices with bigger screens. Hiding menus also lends more stress to navigation since users could easily focus certain elements at a given time, explains an expert web developer from Concept Marketing.

Split Screens

Using split screens makes a website more open with its use of two, self-contained and separate cards, one of the screens usually having more traditional and smaller cards. Split screens enable optimized content diversity, with one-half perhaps bearing a navigation menu, and the other, a hero-sized photo. This layout embodies an eye-pleasing, natural visual hierarchy.

MDL or Material Design Lite

Material Design Lite optimizes the web’s paper-like design language. With plenty of open source components, templates, and guidebooks, it’s very accessible to web app and site developers. The interface is still the same; practical use of shading, motions, and layers to display usability in a manner that imitates how users interact in real life.

With all these web design ideas, it’s up to you to decide which ones would most suit your overall website’s theme, keeping in mind its purpose, and of course, your audience.

Basics of Starting an Online Business

Starting an Online BusinessWith the influx of people working at home, there is also an increase of people shopping from home. No longer do people want to walk and spend hours going through aisles of merchandise to find what they want. Virtually everything is available for delivery right at your doorstep after a couple of clicks online. Truly, the internet offers a great opportunity for businesses all over the globe.

Has this made you want to start an online business yourself? Here are some of the basics that you need to cover to ensure smooth and seamless online transactions:

Trustworthy Freight Company

Once the products and payments are complete, a reputable online business owner needs to complete his end of the deal. This is where finding a trustworthy freight company is one of the important aspects of establishing your online business.

The freight and delivery company should be able to deliver the products to your customers without delay and offer solutions for logistical issues that may come up. In this case you should choose a company that could deliver anything from the smallest items to even haul earthworks, house construction materials, and even other heavy machinery—it all depends on the nature of your business.

Interesting and Available Product Lines

It is indeed frustrating that the product you want is not available. This is a bad experience for the online shopper and can stop them from going back to your business. Ensure that your products are what your potential customers want and are readily available.

Effective Payment System

A business is not complete without an avenue where the customers can conveniently pay for the products they order. Ensure that the payment system you choose is a legitimate one. Your customers’ trust is not something you can earn back once lost.

Starting an online business is an easy one, but keeping the customers’ interest and trust is a long-term goal. As such, these basics are necessary to ensure that your business stays afloat, while keeping your customers happy and satisfied.

Trump’s Presidency Casts Uncertainty for U.S. Real Estate

Trump EffectDonald Trump has only been serving as the leader of the free world for less than 100 days, yet his presidency has already shrouded the U.S. real estate industry’s future with an uncertain future.

Several groups have expressed concern over limited information on his agenda for the industry, particularly for the housing sector. These groups have begun to worry ever since Trump failed to mention a specific plan on matters such as regulatory, political and development processes.

John Bryant, vice president of Advocacy, Codes and Standards for the Building Owners and Managers Association (BOMA), said that Trump’s lack of transparency over a clear platform will require the industry to pay closer attention to proposals that may affect projects. 

Americas Housing Alliance, LLC noted that this might range from turn-key rental properties to different commercial developments.

Ironic Twist

Before becoming president, Trump has been widely known as a property tycoon and with his wealth of experience in real estate, his purportedly vague housing plans reflect a striking contrast to his previous occupation.

The National Council of Real Estate Investment Fiduciaries (NCREIF) claimed that annualized returns of America’s core property market have reached its lowest mark since 2009. The NCREIF index showed that $174 billion of its monitored assets only provided an annualized return of 8.77% for 2016.

Campaign Promises

During his campaign, Trump committed to easing strict housing regulations imposed under Barack Obama’s administration. Douglas Bibby, National Multifamily Housing Council president, said that it would be an interesting event to witness how Trump will keep his promise.

Other groups like the Commercial Real Estate Finance Council await how his administration will affect financial policies under Dodd-Frank and other federal laws enacted after 2008.

Trump’s four-year tenure as world’s most powerful person may have indistinct implications at the moment, so it is likely best if you adopt a cautious approach when involving yourself in real estate until the new government has laid out a clear agenda for the industry.

The Psychology of Websites: Pattern Recognition

The Psychology of WebsitesThe Internet provides everyone with equal opportunity to start their blog or run their own website. As an owner, you need to strike a balance between what users need versus what they want. To do this you must understand how users’ brains work, the models they create to help them navigate the intricacies of the Web. Web design experts at Red Rider Creative note that there's one concept to look at and apply: pattern recognition.

The Brain’s Shortcut

The brain creates patterns to make something seem familiar and easy to understand, especially if the experience or what they’re looking it is unfamiliar. This concept, known as pattern recognition, is a process during which a person looks at a stimulus and tries to match it with what they know. This is a heuristic form that people use to solve a problem immediately. Gerd Gigerenzer cited heuristics as a set of rules that persons use to make quick decisions when they have a limited amount of information, resources and time.

If an experience or situation is new, a person will grab their adaptive toolbox to see if they’ve experienced something similar before. People learn different patterns through their interaction with the Internet.

When a user looks for something in an e-commerce website, they draw from their previous experience with similar sites. They will know where and how to look for what they need in a specific manner. This pattern detection allows for quick navigation of the Web. As a website owner, you want to use this concept as leverage to convert at a higher rate and increase your clicks.

Patterns in the Web

Some patterns in the Web include the use of hamburger menus, breadcrumbs for hierarchical websites, shortened form and social sign-in account registrations, and the FAQ. Implementing some of these makes your website easy to recognize and navigate.

Pattern recognition is only one concept of designing a website; implement it to increase your competitive advantage.

5 Facts Why Your Brands Needs an SEO Boost

Why Your Brands Needs an SEO BoostIn recent years, the battle for consumers was set online as brands compete with each other in topping the search engine rankings. Search Engine Optimization (SEO) has helped many businesses win the online battle and get more leads. However, there are still many organizations that double guess what SEO can do for them. Here are 5 facts about SEO that might just change your mind.

Fact # 1: A staggering 91 percent of online users in the U.S. use the internet to search for products, services and companies every single month. Most people find out about you through the search engines. If your SEO game is not on point, chances are, your potential customers will most likely find your competitors first before they get to you. In another survey, researchers found that 93 percent of online experiences start with an online search.

Fact # 2: Effective SEO is 75 percent off-page and 25 percent on-page. This means that you need to have a good combination of content that people want to read on your site and visitors want to link to.

Fact # 3: The second most important on-page element is your page title. It’s not enough to have a catchy page title. You need to optimize it so people can effectively land on your page through search traffic. This means that you need to add your top keyword/s in your page title and your content.

Fact # 4: You really need to be on the first page of a search engine’s search results. This is because 75 percent of online users almost “never” scroll beyond the first page. If your SEO game is not powerful enough, you could end up on the third and fourth pages and lose more leads than you could ever know.

Fact # 5: While you can always search and test keywords, tweak your website and blog consistently, if you don’t haven’t mastered SEO, it is always better to leave the job to the pros. Not having a strong online presence does more harm to your brand than you’ll ever imagine. Having a seasoned SEO specialist on board will ensure that all your investments will not go in vain, notes an expert from SEO Reseller Program.

Understanding SEO

SEO can be daunting, especially for mom-and-pop operations that only recently joined the online bandwagon. That’s why white label SEO solutions offer an easy-to-use online platform that can help businesses set up their SEO the quick and simple way. If you believe that your brand needs an SEO boost, don’t double guess if you need an SEO specialist. The numbers will speak for itself.

The Symbiotic Relationship of SEO and Branding

SEO RelationshipSome companies want to make their mark in their niche quickly; they do all they can to rank number one in their industry. This is easier with SEO, because all you need are quality links and content on your website. But, it’s not as simple as that; you need a strong brand to achieve business success. Search engine optimization and branding have a symbiotic relationship in today’s digital age.

Establishing Authority and Reputation

An expert SEO service provider explains that when you have a strong brand, you have the reputation and are seen as an authority in your niche. You have influence over your followers and customers, and what you say holds a lot of sway in their buying decisions. Google and other search engines value authority in an industry. They value this aspect of your business when they implement algorithms that rank website in their results pages.

The more influence and/or authority you have in a niche, the more valuable you are to other businesses in the same industry. Your website becomes more attractive to link builders looking to establish themselves or strengthen their hold in their market. This enables you to attract and keep quality links directed to your pages. This, in turn, boosts your rank and increases traffic that is likely to convert once they visit.

Setting a Blueprint for Marketing

When you have an established brand identity, everything else that follows becomes easier because you have a blueprint of how you need to do things and the directions you need to take. Planning and implementing a content strategy becomes fluid because you know what type of content to publish and who the audience is. Your branding will dictate which actions you take and will enable you to make better decisions about the products and services you release.

Branding and search engine optimization have a symbiotic relationship because of the former’s positive influence on the latter. Connecting both in your business plan enables you to build a stronger brand and a better website.

SEO Firm in New York

Connect Your Offline and Online Marketing with These Ideas

SEO Firm in New YorkIntegrating your online and offline marketing efforts is necessary in today’s digital world. The brands that set themselves apart are the ones that bridge the gap between the two. The companies that do so make it easier for their customers to find what they need or experience their products or services.

Here are some of the strategies to implement that enable you to connect your offline and online efforts.

Simple Interactions

Branding communications aren’t just about using a formal and subdued tone; big brands such as Coca-Cola are now integrating human-centric engagement and emotions into their content. Your team must understand your market throughout the sales funnel process. Avoid complicating your message when you use them on social media. Targeting key emotions that you want to elicit from visitors leads to higher conversion rates. Identify the problems your customers have, potential and current, and approach those in a non-salesy way.

According to an SEO firm in New York, use one name for all handles of your social media accounts. This makes them easier to manage, find and write a strong value proposition and statement.

In-Store Incentives

It’s all about the customer experience if you want to win in today’s highly competitive marketplace. Combining your online and offline marketing efforts are integral to the success of your campaign. One way to do this is to provide in-store incentives, provide a bigger discount when buying at your shop or give exclusive deals for those who visit.

Repurposing

Telling a narrative is important in the digital world, everybody can offer products with quality materials. However, not everyone can tell a good story and weave it with their branding communications. Stories humanize your company and allow you to connect with your target audience on a deeper level.

These are some of the ways to reach your target market and combine your online and offline marketing efforts. Doing so improves your branding and enables you to build a strong identity.